East of West Hollywood Revitalization Implementation Program
West Hollywood, California
West Hollywood sought to transform some aging buildings into finer-quality retail space on the east end of West Hollywood’s Santa Monica Boulevard. Working with several retailers including Kung Pao China Bistro and The Pleasure Chest we developed designs for colorful foliage and refined landscape details around shop entries and screened parking. We strengthen the visibility of the shop entries and imparted a simpler, more-refined image. Parking was re-striped to improve flow and planted with canopy trees and carefully lit to improve customer comfort.